First of all, what is a blog niche? This is the topic or topics you blog about. For example, Organize Yourself Skinny focuses on healthy lifestyle topics. I blog about meal prep, meal planning, exercise, organizational habits, and other topics that help busy people fit the healthy life into their busy life. In this post I’ll show you how to pick a profitable blog niche that you love to write about!
Most people already have a topic or niche they’d like to blog about prior to starting a blog. In fact, it’s typically the topic that inspires them to set up a blog in the first place. However, more people are discovering that blogging can be a lucrative career choice so they want to create a blog before having a specific niche in mind. Or, maybe they have a bunch of different topic ideas and can’t choose which one is more likely to be a profitable blog niche.
Whether you have a blog niche in mind or need some help narrowing it down I can definitely offer some tips and guidance.
Before I go any further let me just say this. If you’re not interested in making money from your blog then choosing a niche isn’t going to matter – so go ahead and blog about the cute deer in your backyard. However, if your goal is to create a blog that makes money then choosing a profitable blog niche is important.
You might not know this but I started 3 other blogs prior to Organize Yourself Skinny. I liked the idea of blogging but struggled to create a niche that 1. I enjoyed and 2. was profitable.
My first blog focused on eBay. At that time, I was selling children’s clothes on eBay and got quite good at it. Many people asked me for advice so I thought blogging about it would be a good idea. Looking back this blog could’ve made a decent profit but it was too much work. Not only did I need to blog about my eBay experience, but I was still selling on eBay, working full-time, and taking care of little kids. It was too much. And quite honestly, as much as I loved dressing my kids in cute clothes I decided selling on Ebay, and writing about it, wasn’t of interest to me. That was the end of blog niche #1.
My second blog focused again on children’s clothes but in the sense of writing about sales and helping mom’s put cute outfits together for their kids. Again, knowing what I know now, I think this blog could’ve been profitable. However, just like with the first blog I enjoyed dressing my kids in cute clothes but didn’t have the passion to write about it. You think I would’ve learned my lesson from blog #1. Bye bye blog #2.
My third blog was more of a “mommy blog” with no real niche. This is when I really started to learn more about blogging. At that time, mommy blogs were the thing. I was all over the place with that blog. I’d write about my day, share a recipe or two (even though I didn’t know how to cook), and even share “blogging tips” posts – you know because after 6 months I was the expert. It was almost like a anti-niche blog. Ha! But I shouldn’t make fun of it because even though it went nowhere I did learn a lot during that time. Nonetheless adios blog #3.
At this point I felt defeated. I didn’t know what to write about so I put my blogging dreams aside and focused on being a mom, working, and getting myself in shape.
6 months later, and 30 lbs lighter, I decided to give blogging another shot.
Everyone was asking about my weight loss. I was sharing tips, along with simple recipes, on my personal Facebook page and was amazed by the response it got. Seriously, who knew meal prep and freezer cooking could be so interesting to people – not me.
Anyway, I found myself saying the same things over and over again so that’s when I decided to blog about it and direct people there. Blog #4 was born!
7 years later Organize Yourself Skinny is going strong making 6+ figures a year for the last 3 years.
So what makes the Organize Yourself Skinny niche successful compared to the other blogs I tried to write?
First, I chose a niche, that I was passionate about. This is important because in order for a blog to be successful you need to write all the time. Therefore, even if a blog niche is profitable if you’re not interested then you’ll eventually stop.
Second, I was personally familiar with the topics I blogged about because I lived it every single day. Creating a healthier lifestyle, and losing weight, changed my life and I enjoyed sharing my experiences.
Third, people could relate to my blog niche. They saw themselves in my story. Most of my readers are busy women trying to change their lifestyle to a healthier one. I get them and they get me.
Fourth, I don’t just talk about my topics – I teach others how to do everything that’s worked for me. ←– this is key! I provide tons of value so when readers leave my blog they can take action. I don’t use my blog as a personal journal. Instead, I share personal experiences in a way that teaches other do things for themselves
Fifth, my niche provides great monetization opportunities. There are many high quality services and products available to help my readers live a healthier lifestyle. Also, I was able to create products to further educate readers on the topics I talked about.
That’s my experience with choosing a successful blogging niche. Now let’s focus on you.
How to decide on a profitable blog niche?
Truthfully, you can blog on just about anything. However, if you’re going to be in it for the long haul then you first need to enjoy what you’re blogging about. I can’t see anyone sticking with a topic that doesn’t interest them – no matter how much money it makes. Second you need to be able to churn out content on a regular basis. Meaning, you need to consistently come up with new topic ideas.
To hone in on a profitable blog niche I recommend asking yourself these questions.
First and foremost, think in terms of teaching. What topic (s) can you teach someone about? I don’t think it’s necessary to be an “expert” in a topic, or have degrees or certifications, but you should have experience and feel confident in the subject manner. Can you walk someone through the topic?
Teaching doesn’t mean every blog post needs to be 1 + 2 = 3, it’s more about bringing value to your readers. Understanding their pain points and providing solutions. Think about your last 10 google searches. More than likely, at least half of those were trying to figure out a solution to a problem. Or think about what you searched for on Pinterest. Others are doing the exact same thing. Whether it be a new recipe, how to train a dog, or renovating a bedroom, they want to learn how to do something. The best way to create a profitable blog niche is to teach your readers solutions to their problems.
What have you accomplished? Have you lost a bunch of weight, paid off debt, traveled the world, or something else you’re proud of? People love to read rags to riches stories or any story that shows someone starting from just a dream and accomplishing a big goal. Again, it’s not about journalling your experience, it’s about using your experience to teach others. How can you help others accomplish what you did?
Share your journey in a way that helps others? For example, living on a budget, switching to a vegetarian diet, homeschooling, traveling, losing weight, or renovating an old home. Maybe you just started this journey or somewhere in between. You didn’t reached your goal yet – but you’re getting there. This is another great way to share the process and teach along the way. You can offer lessons learned, tips, and share accomplishments and failures along the way. Don’t worry, your journey doesn’t have to be perfect. People don’t want to read about perfection, they want to see you’re a real person trying to succeed on a real journey. Again, it’s important to remember, to teach through experiences. Readers should come to your blog thinking “I want to do this” and leave your blog thinking “I can do this”. It’s your job, as a blogger, to use your journey to teach them how.
Can you create enough content? To become a successful blogger you must share new posts consistently. This means, at the very least, once a week. Can you do that? Keep in mind, the niche you choose is more likely the “umbrella niche”. There should be many other subtopics that make up that niche. For example, Organize Yourself Skinny’s umbrella topic is creating a healthier lifestyle through organization. The subtopics are healthy recipes, meal planning, meal prep, exercise, habits, and motivation. Within those topics are even more topics. These topics provide me with enough content week after week.
Now that I have you thinking hard about a profitable blogging niche you might be wondering if some topics are more successful than others?
Yes and no.
I think if there’s an audience then there’s a way to make money blogging.
However, not all niche’s are created the same.
To determine whether or not a specific blog niche is profitable answer these questions.
What affiliate programs are available for this niche? One way to do this is to list out all the tools, products, and/or services you would recommend to readers following your niche. Remember, you want affiliates to fit into your content naturally. For example Plan to Eat is a meal planning tool I recommend on Organize Yourself Skinny to my readers to help organize their meal planning efforts. I get paid every time someone signs up for their services.
What sponsorship opportunities are available for my niche? For example, if you’re a food blogger what companies can you reach out too? List out the companies you could potentially develop a paid partnership with. It’s helpful to look at other bloggers in your niche to get an idea who they work with.
Can I generate enough traffic to make money with advertising? Some niches do better than others with advertising. For example, a food blog is going to make more money with an ad network than a “how to blog” blog. Also, keep in mind, most niches won’t bring in enough traffic within the first 3-6 months to see any substantial advertising dollars. However, when deciding on a profitable blog niche this is one of the things to consider.
Last, could I create products, or offer services, for my niche? For example, an ecourse or ebook to teach people more about the topic you talk about.
Keep in mind, answering these questions will help determine earning potential but it doesn’t guarantee you’ll make money as a blogger. You need to be willing to put in the effort and time it takes to build a successful money-making blog. Picking a profitable blog niche is the first step – then the work begins!
Okay, so you picked a profitable blog niche but now you’re questioning if there’s too many other bloggers talking about the same thing.
Here are my thoughts. First, there’s enough room in blogland for everyone. Don’t be afraid to throw your hat into the ring.
Second, and most importantly, people come to your blog for the content but they come back for you <— read that again! So, it doesn’t matter if there are a million blogs on the niche you choose, the way you deliver your content is what matters. This is where the personal part of blogging comes in. People will come back to your blog because they relate to you, enjoy the way YOU teach on a topic, and receive value from your blog. They want to come back day after day because they want to hear from YOU – so give your readers what they want.
Once you have your niche narrowed down you’re read to choose a domain name and officially start a blog! Woohoo! I remember being in this spot, it’s exciting. If this next step confuses you then check out my step-by-step “how to start a blog” tutorial – I’ll walk you through the process.
Do you have any other profitable blog niche questions or comments? Leave them in the comment section below and I’ll get back to you.